WebP is designed to provide superior compression for images on the web compared to JPG or PNG formats. Converting images to WebP can significantly reduce file sizes, leading to faster webpage loading times and improved user experience, especially on mobile devices and in regions with slower internet connections.

Online stores often have numerous product images on each page. By converting these images to WebP format, e-commerce websites can improve website performance, reduce bandwidth usage, and potentially increase conversion rates by providing a faster and smoother shopping experience for users.

Websites that rely heavily on images, such as photography portfolios, travel blogs, or online magazines, can benefit from using WebP format to optimize their image content. This can help them deliver high-quality visuals while maintaining fast load times and better SEO performance.

Websites that adapt their layout and content based on the user's device screen size (e.g., desktop, tablet, mobile) can use WebP images to ensure optimal image quality without sacrificing performance on smaller screens or slower connections.

Social media platforms and image-sharing websites can use WebP format to reduce the size of images uploaded by users, improving platform performance and making it faster to load and share images across different devices and networks.

CMS platforms like WordPress or Joomla can integrate WebP conversion tools to automatically optimize images uploaded by content creators, improving website performance and reducing the workload on website administrators.

Mobile app developers can use WebP format to reduce the size of images within their applications, leading to faster app downloads and improved user experience, especially in regions with limited bandwidth or data caps.

Email marketers can use WebP images to optimize the size of images included in email campaigns, ensuring that emails load quickly and display correctly across various email clients and devices.

Advertisers can use WebP format to optimize the size of images used in online advertising campaigns, ensuring that ads load quickly and display correctly across different platforms and devices, ultimately improving ad performance and ROI.

While WebP is primarily optimized for web use, it can also be used for archiving and storing image files, especially for projects or organizations that prioritize file size efficiency without sacrificing image quality.